Ferrero Group, the Italian family-owned chocolate giant, is launching production of Kinder Surprise at its factory in the Vladimir region this month and will introduce its first Russian-themed toys inside the chocolate eggs in January.
Ferrero, which opened the $275 million factory in 2008, decided to launch the Kinder Surprise line after the number of eggs sold soared 14 percent in June 2012 versus June 2011, outpacing overall confectionery market growth of 10 percent in the same period, the company said.
Russia is Ferrero's biggest market for Kinder Surprise in the world, it said.
Kinder eggs are currently imported from Italy and Poland, and the new production line will cover demand from Russia, Ukraine, Kazakhstan and Belarus.
Source: The Moscow Times
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