French retail giant Carrefour opened its first Russian store Thursday, hoping to become a leading player despite a late arrival on the domestic market.Carrefour has invested 8 million euros ($11.1 million) into the 14,300-square-meter, two-story hypermarket located in a shopping mall in western Moscow, said Carrefour Group executive director Thierry Garnier.The store opens in the Filion shopping mall in Moscow. It occupies two floors and a sales area of nearly 8.000 square meters with 58 checkout counters and 450 staff members. From food products (15.000 items) to clothes, white & brown goods, etc. (30.000 non food items), the Carrefour store offers a wide variety of quality goods to its clients.The developer of the project is Rubicon Development (ZAO Extract-Fili) while the exclusive agent on marketing and leasing is Jones Lang LaSalle.
Total area of the Filion Mall is 87, 600 sq. m. with leased areas about 55, 000 sq. m.
Although the French company is Europe's top retailer, its entrance onto the Russian market comes after other foreign chains like Auchan and Metro Cash and Carry are already fully established.
Auchan operates in eight Russian cities, with 20 locations in the greater Moscow area alone. Metro has 48 Russian locations. Carrefour will also have to compete with Russia's own X5 Retail Group and the Mosmart chain.
By the end of the year, Carrefour plans to open two more stores in Krasnodar and Lipetsk, both in shopping centers.
The company will eventually expand to other store formats but is starting with hypermarkets "because this format works well in Russia," said Carrefour Russia CEO Jacobo Caller, who previously headed the company's unit in Romania. Carrefour also operates supermarkets, discount stores and convenience stores.
Although the French company is Europe's top retailer, its entrance onto the Russian market comes after other foreign chains like Auchan and Metro Cash and Carry are already fully established.
Auchan operates in eight Russian cities, with 20 locations in the greater Moscow area alone. Metro has 48 Russian locations. Carrefour will also have to compete with Russia's own X5 Retail Group and the Mosmart chain.
By the end of the year, Carrefour plans to open two more stores in Krasnodar and Lipetsk, both in shopping centers.
The company will eventually expand to other store formats but is starting with hypermarkets "because this format works well in Russia," said Carrefour Russia CEO Jacobo Caller, who previously headed the company's unit in Romania. Carrefour also operates supermarkets, discount stores and convenience stores.
Source: The Moscow Times
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