The Russian dairy producer Unimilk plans to launch a range of children’s products under the Disney brand. The company is to sign a licence agreement with the Russian representative office of Walt Disney Pictures and obtain the rights to use almost all of the Disney characters on its product packaging. The production of these dairy products, which will take place at the company’s Petmol plant in St. Petersburg, is scheduled to begin in Q1 2010. Unimilk was founded in 2002 and operates 32 dairy and baby food plants in Russia and Ukraine. Its main brands include Bio Balans, Prostokvashino, Letny Den, Aktual, Dlya Vsey Semi and Tema.
Source: PRM
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